Basics of Social Media Marketing - DF26S17

This study material provides a practical introduction to the strategies, platforms, and tools used in modern social media marketing. It covers major platforms such as Facebook, Instagram, X (Twitter), YouTube, and LinkedIn, along with content creation, branding, influencer marketing, paid promotions, audience analytics, and advertising techniques. Students also learn platform features, campaign planning, engagement strategies, demographics, and performance tracking through real-world examples and case studies. With simple explanations and practical insights, it equips learners with the foundational skills needed to build, manage, and grow brands effectively through social media platforms.