Advertising with Google Ads - DF25S44

This study material provides a practical understanding of Google Ads and modern paid advertising strategies used in digital marketing. It covers search ads, display ads, shopping ads, video ads, app campaigns, Performance Max campaigns, keyword research, campaign setup, bidding strategies, audience targeting, budgeting, and performance analysis. Students also learn Google Ads account management, Google Analytics integration, conversion tracking, remarketing, A/B testing, and campaign optimization techniques. With practical examples and simplified explanations, it equips learners with the skills needed to create, manage, and optimize effective advertising campaigns across Google platforms.