Sem 3 - Digital Marketing Collection

A structured five-book set designed for Semester 3 students in the Digital Marketing stream. This collection combines entrepreneurship, workplace behaviour, social media marketing, and professional development concepts to provide practical digital marketing and business knowledge.

Included Books:

• Entrepreneurship Skills – Introduces entrepreneurial mindset, business planning, innovation, leadership, financial management, startup development, and problem-solving skills used in modern business environments.
• Indian Knowledge System - Meditation – Covers meditation techniques, mental wellness, personality development, stress management, positive thinking, self-awareness, and healthy lifestyle practices for personal growth.
• Organizational Behaviour – Explains workplace behaviour, motivation, leadership, communication, teamwork, organizational culture, conflict management, and employee relationship concepts used in professional environments.
• Mastering Facebook and Instagram Marketing – Provides understanding of social media branding, content creation, paid advertising, audience targeting, engagement strategies, campaign management, and performance analysis for Facebook and Instagram platforms.
• Effective Marketing on Twitter and LinkedIn – Covers professional networking, brand communication, content strategies, audience engagement, business promotion, campaign planning, and marketing techniques for Twitter and LinkedIn platforms.

A complete Semester 3 study bundle that helps students build strong foundations in social media marketing, entrepreneurship, workplace management, and professional communication skills.