RKU - Sem 5 - BFSI Collection

(Note: Only for RK University Students)

A structured four-book set designed for Semester 5 students in the BFSI stream. This collection combines essential marketing, sales, insurance, and securities market concepts to provide students with practical financial sector knowledge and industry-oriented learning experiences.

Included Books:

• Basics of Social Media Marketing – Introduces social media platforms, content strategies, branding, audience engagement, and digital promotion techniques.
• Basics of Sales – Covers sales fundamentals, customer handling, communication techniques, sales processes, and relationship-building skills.
• Fundamentals of Insurance – Explains insurance principles, risk management, policy types, underwriting, claims processes, and the role of insurance in financial services.
• Securities Operations – Provides understanding of capital markets, stock exchanges, trading mechanisms, SEBI regulations, clearing and settlement, and securities market operations.

A complete Semester 5 study bundle that helps BFSI students build strong foundations in marketing, sales, insurance, and financial market operations.