RKU - Sem 3 - BFSI Collection

(Note: Only for RK University Students)

A structured five-book set designed for Semester 3 students in the BFSI stream. This collection combines entrepreneurship, management, marketing, financial services, and personal development concepts to provide students with practical business, banking, and financial industry knowledge.

Included Books:

• Entrepreneurship Skills – Introduces entrepreneurial mindset, business planning, innovation, leadership, financial management, startup development, and problem-solving skills used in modern business environments.
• Indian Knowledge System - Meditation – Covers meditation techniques, mental wellness, personality development, stress management, positive thinking, self-awareness, and healthy lifestyle practices for personal growth.
• Principles of Management – Explains management functions, organizational structure, leadership, communication, planning, decision-making, staffing, and business management theories with practical applications.
• Principles of Marketing – Provides understanding of marketing concepts, consumer behaviour, branding, product planning, pricing, promotion, market research, sales strategies, and customer relationship management practices.
• Microfinance Operations – Covers microfinance concepts, financial inclusion, microcredit systems, self-help groups, rural banking, lending practices, risk management, and operational processes used in microfinance institutions.

A complete Semester 3 study bundle that helps BFSI students build strong foundations in management, marketing, entrepreneurship, financial services, and professional development skills.