Direct Digital Communication: Email and SMS - DF25S74

This study material provides a practical understanding of how email and SMS are used for fast, targeted, and effective digital communication. It covers email and SMS types, content guidelines, bulk platforms, compliance, and best practices for building strong campaigns. Students learn to create effective messages, use tools like Mailchimp, Brevo, Twilio, and TextLocal, and apply automation, personalization, and analytics. With clear explanations and real examples, it equips learners to plan and execute direct digital communication strategies confidently.