Basics of Digital Marketing - DF25S25

This study material provides a practical introduction to the tools, platforms, and strategies that shape today’s digital marketing landscape. It covers core channels such as WhatsApp marketing, blogging, WordPress websites, Google SEO, Google Ads, Meta Ads, email marketing, and SMS campaigns—explaining how each is used to reach, engage, and convert audiences effectively. Students learn keyword research, content creation, campaign setup, analytics, and optimization techniques, along with essential knowledge of online reputation management and ethical and legal guidelines for digital communication. With clear examples and step-by-step concepts, this book equips learners with the foundational skills required to plan and execute digital marketing activities confidently.