{"product_id":"promotion-management-df25s28-print-book","title":"Promotion Management - DF25S28","description":"\u003cp\u003eThis study material provides comprehensive knowledge of promotion management, advertising, consumer behaviour, media planning, and integrated marketing communication. It covers promotional tools such as advertising, sales promotion, direct marketing, public relations, digital marketing, branding strategies, media selection, budgeting, and campaign effectiveness evaluation. Students also learn advertising strategies, communication processes, consumer buying behaviour, and emerging digital promotion trends through practical examples and industry-oriented concepts. With simple explanations and real-world applications, this material helps learners develop strong promotional, branding, and marketing communication skills for modern business environments.\u003c\/p\u003e","brand":"Skill.College","offers":[{"title":"Default Title","offer_id":53798174851285,"sku":"SM-DF25S28-PB","price":139.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0775\/6002\/1205\/files\/Front_-_Promotion_Management_-_DF25S28_-_S.jpg?v=1778681518","url":"https:\/\/shop.skill.college\/products\/promotion-management-df25s28-print-book","provider":"Skill.College | Official Store","version":"1.0","type":"link"}